The Mail Wins Playbook
How our contractor direct mail service works.
You run the jobs. We handle the mail and show you what it booked. Four steps, from plan to tracked results.
Call (469) 575-4200
Four steps
A smarter strategy. A proven process. Measurable results.
Our data-driven approach takes the guesswork out of direct mail. From finding your best customers to tracking actual revenue, the playbook is built for measurable growth.
Analyze and strategize
We look at your customer sales data to find your top ZIP codes and best opportunities. Then we build the plan with you: program, homes, and offer.
Target and design
We pick the right homeowners and design trade-specific pieces with built-in tracking, so every call and lead ties back to the mail.
Print and deliver
We manage printing, production, and mail delivery through our national print partners, so your pieces reach the right homes on schedule.
Track and optimize
Calls are matched to booked jobs, closed sales, and revenue in your CRM. We report cost per booked job and ROAS, then mail more of what works.
Typically 12 to 14 days from campaign approval to in-home delivery.
What we do
Everything from strategy to tracking.
Mail Wins runs the whole program, so you can run the jobs.
Campaign strategy and consulting
A direct mail plan built around your goals, service area, and crew capacity.
Customer data analysis
We find your top ZIP codes and the customer opportunities in your sales data.
Homeowner targeting
The right households, from radius lists around your jobs to targeted mailing lists.
Creative design
Trade-specific pieces written and designed to get calls.
Print and mail production
Printing, production, and mailing through our national print partners.
CRM integration and tracking
Built-in tracking on every piece, with CRM integration for ServiceTitan and Housecall Pro, and other CRMs where available.
Performance and revenue attribution
Leads, booked jobs, closed sales, revenue, and ROAS by campaign and drop.
Omnichannel marketing
Coordinate direct mail with digital marketing efforts. See multi-touch campaigns.
What we need from you
- Your trade and service area ZIPs
- Your goals: new customers, new movers, your neighborhoods, maintenance club members, or referrals
- Your offer and brand basics
- Access to match calls to booked jobs and revenue in your CRM
What you get
- A mail plan: program, format, and target homes
- Designs with built-in tracking on every piece
- Print and mail through national print partners
- A report of calls, booked jobs, and revenue by campaign
FAQ
Process questions.
How long until mail lands in homes?
Typically 12 to 14 days from campaign approval to in-home delivery. Timelines can vary with the format, production, and USPS delivery schedules.
Do I sign a long-term contract?
No. There are no long-term contracts and no setup or design fees. You choose each campaign, and you can stop anytime.
How do you track calls, booked jobs, and revenue?
Every piece has built-in tracking, such as a tracked call number and, where it fits, a QR code. We use call tracking, CRM integration where available, and sales attribution. Calls are matched to booked jobs and revenue in your CRM, so you see leads, booked jobs, completed jobs, and return on investment by campaign and drop. More on trackable direct mail.
What do I get when I book a consultation?
You get a recommended program, format, target homes, and a quote. You decide whether to mail.
Better data. Smarter marketing. More business.
Tell us your trade and service area. We’ll send a mail plan with a quote built for it.
Call (469) 575-4200