Tracking and ROI
Direct mail tracking and ROI, tied to booked jobs and revenue.
Pieces dropped is not a result. Every Mail Wins campaign reports what the mail booked.
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How attribution works
- Every piece gets a tracked call number unique to the campaign and drop.
- QR codes, where they fit the piece, log scans to the same campaign.
- Calls are matched to booked jobs and revenue in your CRM. We integrate with ServiceTitan and Housecall Pro, and other CRMs where available.
- You get a report and a dashboard login by campaign and drop: calls, booked jobs, revenue, cost per booked job, and ROAS.
Mail Wins also runs matchback. We match the mailed address list against new jobs in your CRM so booked jobs and revenue tie back to the mail.
Illustrative layout only. Your report shows your real numbers.
What you can answer
Questions your report answers.
Which drop made the phone ring?
Calls by campaign and drop week.
Did those calls book?
Calls matched to booked jobs and revenue in your CRM.
What was it worth?
Revenue from booked jobs, and ROAS (revenue divided by mail spend), by campaign and drop.
What should I mail again?
Cost per booked job, so you put budget where it works.
Your Mail Wins dashboard
Real data. Measurable results. Proven performance.
Know exactly how your direct mail performs. Your Mail Wins dashboard shows calls, booked jobs, revenue, cost per booked job, and ROAS by campaign and drop. ROAS (return on ad spend) is revenue divided by mail spend. CRM integration with ServiceTitan and Housecall Pro, and other CRMs where available, connects the mail to leads, booked appointments, closed sales, and revenue.
Built into every program
Tracking comes standard.
Every direct mail program includes tracked call numbers, lead tracking, the report, and a dashboard login. Your quote shows it as part of the Mail Wins line, and a direct mail consultation includes the quote for your area.
Ready to see what smarter direct mail can deliver?
Book a direct mail consultation and see how Mail Wins can help you generate more leads, grow revenue, and measure what every campaign returns.
Call (469) 575-4200