Geoff Braught
Geoff Braught is co-founder of Mail Wins, a direct mail company for home-service contractors. Mail Wins ties every campaign to booked jobs and revenue, so contractors can see what their mail actually produces.
Geoff is also President of Lokal Media House (LMH), a digital marketing agency for home-service businesses headquartered in Addison, Texas. He worked his way up from video editor in 2016 to President in 2025. In 2026, LMH ranked on the Inc. 5000 list of America's fastest-growing private companies. The agency has also earned ServiceTitan Certified Marketer status and Yelp Diamond Partner status.
Geoff writes about marketing for home-service companies, from multi-channel booking to traditional media. He is based in the Dallas area.
Posts
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Direct Mail Attribution for Contractors: Connect Mail to Revenue
Direct mail attribution connects each mailing to the calls, booked jobs, and revenue it produced. Here is how matchback and tracked response turn mail into cost per booked…
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HVAC Marketing Ideas: Direct Mail Ideas That Book Jobs All Year
The HVAC marketing ideas that book jobs year-round are timed to the season: tune-up reminders, maintenance memberships, new mover welcome mail, and radius mail around recent jobs, each…
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How to Track Direct Mail From Mailbox to Booked Job
To measure direct mail marketing, give every campaign its own tracking number and QR code, then match calls to booked jobs and revenue in your CRM. Here is…